Fashion Companies Edun and Diesel Collaborate on Africa-Sourced Collection

November 16, 2012

The fashion companies Diesel and Edun have announced the launch of a new denim collection, Diesel+EDUN, which will be entirely sourced and manufactured in Africa.

The fashion companies Diesel and Edun have announced the launch of a new denim collection, Diesel+EDUN, which will be entirely sourced and manufactured in Africa.

Earlier today, Edun founders Ali Hewson and Bono, Diesel founder Renzo Rosso, and TechnoServe Uganda Country Director Erastus Kibugu discussed the collaboration at the IHT Luxury Conference in Rome. Hweson discussed how farmers in the Gulu region are reestablishing their livelihoods after 25 yearrs of a destructive civil war.

"Along with an organization called TechnoServe, we've been able to provide funding and skills and enterprise techniques so they can build their farms into sustainable businesses themselved," Hewson said.

"It's beginning to rebuild a community that has been decimated."
Erastus Kibugo, UGANDA COUNTRY DIRECTOR

"It's beginning to rebuild a community that has been decimated," said Kibugu. Bono talked about the need to "completely reboot the way we thing about the continent" and to focus on business, not charity, for Africa.

I can guarantee you a lot more African designers, a lot more African companies breaking through globally because they have such a huge domestic audience that they'll get to scale quicker there and then come out and meet the rest of the world," Bono said. "Our dream would be that Edun would be part of that, and that people will be pleased that we were there early on."

Watch the video below for more.

 

Related Blog Posts

 

Creating Change for Mozambique’s Cashew Sector through Processing

Creating Change for Mozambique’s Cashew Sector through Processing

In only four years, Mozambique cashew farmers have planted more than 500,000 cashew seedlings, while burgeoning processing plants across the country work to connect these booming yields with premium markets.

Clean Water from the Classroom, for the Community

Clean Water from the Classroom, for the Community

While teaching TechnoServe’s entrepreneurship curriculum in their classrooms, two teachers put the lessons in action, launching a local water purification project with their students.

What Does it Look Like to Build a More Sustainable Future for Guatemala’s Coffee Farmers?

What Does it Look Like to Build a More Sustainable Future for Guatemala’s Coffee Farmers?

In the face of increasingly dynamic and challenging coffee production, small farmers in Guatemala are training to boost their skills and improve their yields and coffee incomes.