User personas lead to better tech solutions, such as the ones used in TechnoServe's program, Mobile Connected Farmer Alliance (CFA). M-Pawa user. Mbeya Region, Tanzania. September 2015.

Tech vs. Poverty: How to Create Better Solutions for the Right End User

Technology has the potential to address many of the world’s most pressing development challenges. But some of the biggest failures incorporating technology in development contexts result from solutions that don’t fit the target users’ needs and capabilities. In his first regular column on applying technology to solve development problems, Director of TechnoServe Labs Dave Hale discusses the first step for developing technology solutions: understanding the end user.

Agriculture, Entrepreneurship, Technology