Seeing ambitious goals come to life through smart, context-driven solutions with the potential to transform the lives of women, that’s worth celebrating. The Women IN Business (WIN) program—a market systems development initiative implemented by TechnoServe and funded by the Embassy of Sweden in Mozambique— has done just that. In…
In international development, visions for programs often look great on paper, with specific activities, targets, and budgets. But when these plans meet the reality of underfunded, complex government entities, they can quickly fall apart. To create lasting impact, initiatives must move beyond abstract goals and ground themselves in the…
Learn about the important role of farmers in the agriculural and food supply chain in this comprehensive overview.
Teresa Morgado, 47, relies on her farm in Nampula Province, Mozambique, to support her family. Like many women farmers in Mozambique, she managed her production for years without a defined plan, selling what she harvested and buying what she needed. That is, until a radio soap opera showed her a different way of working.
Women have long played an essential role in coffee farming in Guatemala, contributing to harvesting, pulping, and tending nurseries. Yet their work is often viewed as secondary, and they rarely receive the same social or economic recognition.
Research, guidance, and tools from WIN 2.0 offer practical lessons for supporting financial service providers to reach women in rural Mozambique.
This study is one of a five- part series of learning products and tools designed to help companies to be more gender inclusive. This brief focuses on the learnings from a 12-month pilot, where four clear barriers were identified to successful implementation and the team eventually pivoted to redirect…
The guide places a particular focus on reaching women smallholder farmers (SHFs) as a customer segment. It is designed to be used alongside WIN’s other learning products including a study on rural women’s financial behaviours. Click here to download the Rural Readiness Self-assessment Tool: EN or PT…
This guide provides a structured approach that combines segmentation, inclusive materials, usability testing, capability-building across staff, and practical education to expand the reach and impact of products and services among women customers. Click here to download the Gender Inclusion Toolkit: EN or PT…
This guide provides a structured approach that combines segmentation, inclusive materials, usability testing, capability-building across staff, and practical education to expand the reach and impact of products and services among women customers. Click here to download the Gender Inclusion Toolkit: EN or PT…
