Micro-Retail

Judith Namayi Amboka speaks to a TechnoServe business advisor about the importance of supporting entrepreneurs in Kenya.

In Kenya, Entrepreneurs are Mobilizing for Impact

Micro-retailers play an important role in local communities by providing essential goods and services. However, these entrepreneurs also face numerous obstacles when running their businesses, and those challenges only became more acute during the COVID-19 pandemic. Enter Judith Namayi Amboka, a community mobilizer dedicated to helping entrepreneurs in her community access the knowledge and tools they need to thrive.

COVID-19, Entrepreneurship, Micro-Retail
Jacinta Musyoka stands in her micro-retail shop in Nairobi, Kenya

Micro-Retailers Gain a Brighter Outlook with Access to Finance

In Kenya, the COVID-19 pandemic has made it even harder for entrepreneurs like Jacinta Musyoka to run their businesses. Without working capital, it can be difficult for many micro-retailers to restock their shops, pay rent, and put food on the table for their families. A TechnoServe program is combining financial support with technical advice to help 28,000 entrepreneurs in Kenya keep their micro-enterprises afloat and continue to serve their communities.

COVID-19, Entrepreneurship, Micro-Retail, Women's Economic Empowerment
Nigerian entrepreneur Endurance Boms smiles with pride in front of her small business, which she has maintained despite the COVID-19 crisis. Empowered by business training from TechnoServe's PAYED program, she feels a renewed sense of hope for the future of her family and her personal economic stability.

How Business Training Helps Nigerian Entrepreneurs Navigate the COVID-19 Crisis

When Endurance Boms first opened her small beauty shop in Port Harcourt, Nigeria, she struggled to keep track of her sales and inventory. Then, when the COVID-19 pandemic hit, her sales slowed to a crawl. A TechnoServe program gave Endurance the business training and support she needs to achieve success as a Nigerian entrepreneur. Now, she can confidently maintain a reliable income source – even during a global crisis.

COVID-19, Entrepreneurship, Micro-Retail