Micro-Retail

Nigerian entrepreneur Endurance Boms smiles with pride in front of her small business, which she has maintained despite the COVID-19 crisis. Empowered by business training from TechnoServe's PAYED program, she feels a renewed sense of hope for the future of her family and her personal economic stability.

How Business Training Helps Nigerian Entrepreneurs Navigate the COVID-19 Crisis

When Endurance Boms first opened her small beauty shop in Port Harcourt, Nigeria, she struggled to keep track of her sales and inventory. Then, when the COVID-19 pandemic hit, her sales slowed to a crawl. A TechnoServe program gave Endurance the business training and support she needs to achieve success as a Nigerian entrepreneur. Now, she can confidently maintain a reliable income source – even during a global crisis.

COVID-19, Entrepreneurship, Micro-Retail