Latin America and the Caribbean

How Better Strawberries Improve Incomes for Mexican Farmers

COVID-19 was just the latest challenge for small-scale farmers in central Mexico. With limited technical knowledge and market connections, many have struggled for years to improve their incomes. José García Martínez was one of those farmers when he joined a TechnoServe program a year ago. Today, he is earning enough to provide security and better opportunities for his family—“a life-changing experience.”