Video: Fruits of Rural Empowerment
March 14, 2014
Meet Mama Njeri, a natural leader who is inspiring and mentoring fellow mango farmers in rural Kenya.
Margaret Kungu – a mother, mango farmer and cooperative leader in Sagana, Kenya – is fondly known as Mama Njeri in her community. Working with TechnoServe and Coca-Cola, Mama Njeri received training in better farming practices that helped her increase her mango yields despite dry conditions.
“Mama Njeri’s farm, it has been a motivation to many farmers,” says TechnoServe senior business advisor Isaiah Kirema. “She is able to train them and actually show them that it can be done.”
Project Nurture, a partnership with The Coca-Cola Company, the Bill & Melinda Gates Foundation and TechnoServe, is helping to seed this type of rural empowerment across Kenya and Uganda. The four-year program aims to help more than 50,000 small-scale fruit farmers, 30 percent of whom are women, double their incomes.
As a participant in Project Nurture, Mama Njeri is one of 5 million women entrepreneurs Coca-Cola aims to empower by 2020 through its 5by20 program. Learn more about Mama Njeri and other women who are overcoming barriers to succeed in business.
Related Blog Posts
Since 2006, TechnoServe and Nespresso have worked together to develop sustainable coffee supply chains around the world. This Earth Day, TechnoServe CEO Will Warshauer and Nespresso CEO Jean-Marc Duvoisin discuss how this partnership is helping smallholder coffee farmers build resilience to the growing threats of climate change.
Smallholder farmers face increasing difficulty growing crops as a result of climate change. Despite this threat to their livelihoods, many techniques can help farmers improve their resilience in the face of climate-related challenges. Take our quiz to see how much you know about the impact of climate change on small farmers, and the "climate-smart" approaches that can help.