Photo of the Week: Kenyan Business Creates Jobs and Market Opportunities
November 18, 2011
Rosemary Muthomi stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.
Rosemary Muthomi (right) stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.
“This is basically an agricultural community,” Rosemary said. “There is nothing else around here that can help develop the economy.”
Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.
As Global Entrepreneurship Week comes to a close, TechnoServe salutes Rosemary, Gerald and all the other entrepreneurs who are helping to create new jobs and economic opportunities in their communities. Learn more about Meru Greens.
Related Blog Posts
Nestled in the heart of Zimbabwe’s Honde Valley, a small coffee nursery holds the key to prosperity for a group of young coffee farmers.
Caroline Lundberg has been a member of the Global Advisory Council since 2010. In this Q&A, she shares how she got involved, why she supports TechnoServe, and how seeing the organization's work firsthand changed her perceptions of development.
In sub-Saharan Africa, TechnoServe is testing sustainable, cost-effective, and measurable innovations for development. A surprising potential win for smallholders: drone technology.