Photo of the Week: Kenyan Business Creates Jobs and Market Opportunities

November 18, 2011

Rosemary Muthomi stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.


View larger on Facebook

Rosemary Muthomi (right) stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

“This is basically an agricultural community,” Rosemary said. “There is nothing else around here that can help develop the economy.”

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

As Global Entrepreneurship Week comes to a close, TechnoServe salutes Rosemary, Gerald and all the other entrepreneurs who are helping to create new jobs and economic opportunities in their communities. Learn more about Meru Greens.

 

Related Blog Posts

 

Family Farmers Feeding the World

Family Farmers Feeding the World

On World Food Day, we recognize the people who produce more than 70 percent of the world’s food – family farmers.

A New Agreement Will Support Tanzanian Farmers Through Mobile Technology

A New Agreement Will Support Tanzanian Farmers Through Mobile Technology

Under its first commercial agreement, the Connected Farmer Alliance – a public-private partnership that promotes sustainable mobile solutions for agriculture – seeks to help 30,000 smallholder farmers in Tanzania improve their livelihoods.

Photo of the Week: Girls on the Move

Photo of the Week: Girls on the Move

Equipped with business skills and entrepreneurial zeal, Ann Kalekye and other young women from Nairobi’s slums are shaping their own economic futures.