Photo of the Week: Kenyan Business Creates Jobs and Market Opportunities

November 18, 2011

Rosemary Muthomi stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.


View larger on Facebook

Rosemary Muthomi (right) stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

“This is basically an agricultural community,” Rosemary said. “There is nothing else around here that can help develop the economy.”

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

As Global Entrepreneurship Week comes to a close, TechnoServe salutes Rosemary, Gerald and all the other entrepreneurs who are helping to create new jobs and economic opportunities in their communities. Learn more about Meru Greens.

 

Related Blog Posts

 

A new crop for a new beginning

A new crop for a new beginning

After being driven from his land by drug violence, a cocoa farmer partners with TechnoServe to create a fresh, sustainable future.

Market-wide Transformation for Cattle Feed in Kenya

Market-wide Transformation for Cattle Feed in Kenya

How the Kenya Market Assistance Program spurred widespread change in the commercial fodder market for dairy cattle.

Women Cultivate Backyard Bounty

Women Cultivate Backyard Bounty

Women in Rajasthan, India, are using kitchen gardens to improve their families’ nutrition while redefining their role in the household.