Photo of the Week: Kenyan Business Creates Jobs and Market Opportunities

November 18, 2011

Rosemary Muthomi stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.


View larger on Facebook

Rosemary Muthomi (right) stands with an employee at her business, Meru Greens Horticulture. Rosemary and her husband, Gerald, started Meru Greens in their central Kenyan community to give smallholder farmers an opportunity to sell their produce for a better price.

“This is basically an agricultural community,” Rosemary said. “There is nothing else around here that can help develop the economy.”

Beginning in 2004, TechnoServe helped Meru Greens identify a promising market opportunity for high-quality bananas. Our advisors showed the company’s workers and suppliers techniques for producing bananas more efficiently and profitably. Meru Greens has thrived, more than doubling its purchases from smallholder farmers and growing its sales fivefold. Today, the company employs nearly 160 people and buys products from 4,300 farmers.

As Global Entrepreneurship Week comes to a close, TechnoServe salutes Rosemary, Gerald and all the other entrepreneurs who are helping to create new jobs and economic opportunities in their communities. Learn more about Meru Greens.

 

Related Blog Posts

 

Photo of the Week: Behind the Chocolate

Photo of the Week: Behind the Chocolate

Most of the world's cocoa comes from West Africa, grown on small family farms by people like Ama Nyame.

Transcending Boundaries in Agriculture: The Connected Farmer Alliance

Transcending Boundaries in Agriculture: The Connected Farmer Alliance

Creative mobile solutions are addressing major challenges in the agriculture industry, providing benefits for both farmers and agribusinesses.

Video: Sharing What Works

Video: Sharing What Works

The Clinton Global Initiative features the efforts of Partners in Food Solutions and TechnoServe to improve food security in sub-Saharan Africa – benefiting both business and society.