Photo of the Week: Fresh Sales for Vegetable Farmers

August 21, 2014

TechnoServe is helping South African vegetable farmers connect to new markets and improve their livelihoods.

Jamela Mogodi started growing vegetables on her family farm in Limpopo, South Africa, five years ago in response to increasing demand for fresh produce. Her daily summer harvest of five to 10 crates sold well locally, but she knew there was a larger market typically out of reach for small-scale farmers.

In 2012 Jamela was selected for the Direct Farm pilot program, a partnership between TechnoServe and Massmart, one of South Africa’s leading retailers. Through TechnoServe’s training, Jamela developed her business skills and learned best practices for irrigation, plant protection and post-harvest handling. By the end of the year, Jamela’s farm was a thriving business employing 13 permanent workers and producing up to 350 crates of vegetables a day to be sold at Massmart stores.

TechnoServe works in 30 countries to strenghten market systems so that smallholders like Jamela can sustainably grow their incomes.

View our Annual Report to see how we helped farmers increase revenues by nearly $32 million last year. 

 

Related Blog Posts

 

Farmers in Mozambique Reconnect to Global Cashew Market

Farmers in Mozambique Reconnect to Global Cashew Market

TechnoServe's MozaCaj├║ program is helping link small farmers in Mozambique like Daniel Mochono to some of the world's largest retailers.

Agribusiness Provides a Path to Youth Employment in Africa

Agribusiness Provides a Path to Youth Employment in Africa

Young entrepreneurs like Audrey Allotey are starting and growing food businesses that provide key products and create jobs in their communities.

Improving Efficiency in the Food System in Kenya

Improving Efficiency in the Food System in Kenya

Reducing food loss can help to increase the amount of food that reaches market, helping to make the food system more sustainable. TechnoServe is working with The Rockefeller Foundation in Kenya to optimize the reduction of loss in the mango value chain.