North America

How Better Strawberries Improve Incomes for Mexican Farmers

COVID-19 was just the latest challenge for small-scale farmers in central Mexico. With limited technical knowledge and market connections, many have struggled for years to improve their incomes. José García Martínez was one of those farmers when he joined a TechnoServe program a year ago. Today, he is earning enough to provide security and better opportunities for his family—“a life-changing experience.”

Farmers Facing a New Kind of Crisis: How COVID-19 Has Broken Agricultural Value Chains

With the number of people facing life-threatening hunger in the world expected to double this year to 265 million, solutions addressing each link in the food system are essential. Drawing from TechnoServe's work across value chains with a range of public and private partners, we highlight the latest challenges, insights, and promising approaches in the current effort to prevent widespread food insecurity and build greater long-term resilience.

Mexican Strawberry Farmers Cultivate Success

Ramiro Silva has grown strawberries in central Mexico for over 20 years. But despite his many years of experience, he often struggled to control plant diseases and pests around the farm. He also sold through intermediaries, earning limited money from his crops. After joining a TechnoServe program, Ramiro gained the skills and connections he needed to improve his production and increase his income.

Fruit Producers in Mexico Build Resilience to COVID-19 Threats

The COVID-19 pandemic has created new challenges for fruit farmers in Mexico as they try to find markets for their produce amidst shutdowns and shifts in consumer behavior. TechnoServe is helping farmers like Eloy Castañón connect to formal buyers and earn better prices for their produce, ensuring resilience during an uncertain time.