Micro-Retail

"Mom and pop” shops play a critical role in developing economies around the world. In partnership with the elea Foundation and Citi Foundation, TechnoServe is working to increase the profitability of 840 high-potential shops in Nairobi, the majority of which are women-operated or women-owned.

Substantial research highlights a critical need for business skills training among owners of "mom and pop" shops in urban areas. Launched in July 2015, the Digitizing Mom and Pop Shops program was a two-year partnership between Citi Foundation and TechnoServe to increase the financial return and growth of small retail shops in Abuja, Nigeria.