From Shopkeepers to Shop Masters
Owners of mom and pop shops in Nairobi are making small changes that add up to big profits.
Owners of mom and pop shops in Nairobi are making small changes that add up to big profits.
"Mom and pop” shops play a critical role in developing economies around the world. In partnership with the elea Foundation and Citi Foundation, TechnoServe is working to increase the profitability of 840 high-potential shops in Nairobi, the majority of which are women-operated or women-owned.
Substantial research highlights a critical need for business skills training among owners of "mom and pop" shops in urban areas. Launched in July 2015, the Digitizing Mom and Pop Shops program was a two-year partnership between Citi Foundation and TechnoServe to increase the financial return and growth of small retail shops in Abuja, Nigeria.