Photo of the Week: Women’s Business Blossoms in Honduras
August 12, 2011
In Intibucá, Honduras, TechnoServe is assisting a group of 12 indigenous women of Lenca ethnicity.
In Intibucá, Honduras, TechnoServe is assisting a group of 12 indigenous women of Lenca ethnicity. These women, who cultivate and sell roses and carnations through the Floricultura El Clavel cooperative, once struggled to produce income from their work.
In 2009, TechnoServe began working with the cooperative to show its members crucial business and agronomic practices. With funding from the U.S. Department of Agriculture, TechnoServe helped the women build a greenhouse to grow roses. With our assistance, the women improved their productivity and connected to better markets. They more than doubled their average sale price while lowering their cost of production.
The improvements have led to greater income for women like Presentación Nolasco, who now earns about $50 a month from the flower business. Presentación now can buy more nutritious food and get necessary health care for her family. The income has also given Presentación more influence in household decisions.
“We are better off because we can help our families,” Presentación says. “We are very excited that TechnoServe came to our cooperative and worked together with us. And we are going to continue working because this is our future.”
Related Blog Posts
A former TechnoServe Volunteer Consultant teams up with a former Program Manager to build a business and a sweeter future for thousands of Tanzanian farming families.
Smallholder Honduran coffee farmers are benefiting from agronomy training and direct relationships with buyers.
A new Harvard Business School case study about the Haiti Hope Project explores how a business approach can succeed in an environment dominated by international aid.