Strengthening the Business Case for Food Fortification explores how commercially viable incentives can help food processors adopt and sustain high-quality fortification. Drawing on examples from across the Millers for Nutrition coalition, the brief highlights practical approaches to building consumer demand in voluntary markets and rewarding compliance in mandatory markets, demonstrating how stronger market systems can improve nutrition at scale.
Case studies from the Millers for Nutrition coalition highlight practical approaches to strengthening markets and expanding access to nutritious foods through food fortification.
This playbook is a practical resource for those delivering projects and policy at the intersection of agri-food systems, nutrition, climate action and markets.
This study reveals critical gaps in Nigeria's edible oil fortification, highlighting how unregulated "blind spots" fuel widespread vitamin A deficiency and charting strategies to address them.