Fruit on the vines

Enhancing Market Efficiency and Resilience for Growing Ethiopia’s New Coffee Economy

With funding from USDA, TechnoServe is working to enhance the sustainable competitiveness of the Ethiopian coffee sector through increased productivity, improved supply chain performance, strengthened market linkages, and a more facilitative enabling environment.


U.S. markets are constantly seeking coffees from new origins that offer unique flavor profiles, are sustainably and organically grown, and tell a compelling story about the people involved in production from cherry to cup. No country is better positioned to serve that need than Ethiopia, which already produces some of the best tasting coffees and has the potential to market more than 6,000 heirloom varieties, many of which are still unidentified and grow wild in the vast southwestern forests. Today, more than half of coffee consumed in the U.S. is specialty, indicating an opportune time for Ethiopia to increase coffee exports significantly and hook U.S. consumers on Ethiopian coffee. The right market system interventions can unlock the sector’s latent potential, and Ethiopia can reclaim its position at the epicenter of coffee.


The Enhancing Market Efficiency and Resilience for Growing Ethiopia’s New Coffee Economy (EMERGENCE) project will directly benefit 45,000 smallholder coffee farmers and 45 cooperative and private wet mills by addressing production and quality challenges. EMERGENCE will also work with key market system support actors to provide high-quality services. Indirectly, the project will benefit farming households via improved market conditions and income, particularly if stumping payments and additional coffee income are invested in nutrition, health, and education. We will also improve the overall business environment to the benefit of international traders; increased foreign exchange flows will also unlock opportunities in sectors beyond coffee.

Project Targets

• 45,000+ coffee farmers increase their income
• 200%+ yield increases among stumping farmers; 30%+ across all EMERGENCE farmers
• 14,500 ha under improved management
• 40% of all farmers trained are women
• 45 wet mills producing increased volumes of Q1/Q2 grade coffee
• 2,250 jobs created
• $87 million+ in coffee sales
• $8 million+ private sector investment leveraged


The United States Department of Agriculture, also known as the Agriculture Department, is the U.S. federal executive department responsible for developing and executing federal laws related to farming, forestry, rural economic development, and food.