“What motivates me to get up in the morning is my son,” says Rosa González. “It is for him that I have to do many activities; to bring him his food; to give him health.” As Rosa continues, her voice starts to crack, and tears well up in her eyes.
Rosa is one of nearly 9,000 fruit and vegetable farmers in Guatemala and Nicaragua who learned how to improve the value of their produce, connect to new markets, and earn higher incomes to provide a better life for their families. She is also a single parent who struggled to solely support her 9-year-old son and nephew with revenue from the farm before working with TechnoServe.
More than two-thirds of Central America’s rural population lives in poverty. In 2019, TechnoServe launched the Smallholder Market Access Program, with grant funding from Walmart Foundation, to help farmers in these areas to escape poverty by earning higher, more dependable incomes through integration into high-value commercial value chains. Now, with grant funding from Walmart Foundation, TechnoServe is launching a second phase of the Smallholder Market Access Program, to help even more farmers like Rosa Gonzalez provide for the next generation.
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