Women In Business Case Study

How can gender-responsive media effectively increase women’s economic empowerment?

Women In Business Program – WIN, implemented by Technoserve with funding from the Swedish Embassy in Mozambique, launched the case study designed to understand the effectiveness of media interventions to increase women’s economic empowerment. This case study seeks to understand the impacts from a gender and business perspective and capture successes and lessons learned. The series includes case studies on achieving women’s economic empowerment through four of WIN’s intervention areas: media, financial services, distribution and management tools. Download the full Media Case Study.