WIN supports Moza Banco in the design of a financial literacy radio program in Northern Mozambique
WIN is supporting Moza Banco, a commercial financial institution, in the conception of a financial literacy radio program in local languages in three provinces, namely Nampula, Niassa and Zambezia. Just over a month ago, the program showed encouraging results in terms of engaged audience at the community level.
These radio programs are based on the results of a qualitative and quantitative market research study supported by WIN with the objective of understanding the reasons why rural communities, especially women, are not using the banking services in the mentioned locations. In addition to radio program production, we hope that the same results will also serve to design and/or refine Moza Banco’s products, services and/or processes that better meet the needs of rural women in Mozambique.