Export Readiness Playbook
The Export Readiness Playbook serves as a practical, step-by-step guide to understanding what it takes to enter, compete, and succeed in international markets.
Drawing on the experiences of agribusinesses supported under the CASA Kenya program, the Export Readiness Playbook has been developed to help Kenyan agri-SMEs become ‘export ready’ with confidence. It combines practical guidance, illustrative case studies, and tips to help agri-SMEs assess their readiness for export and make informed decisions at every stage.
