Equality for Growth: The Business Women Connect Program’s Approach to Supporting Women Entrepreneurs

This study is one of a five- part series of learning products and tools designed to help companies to be more gender inclusive. This brief focuses on the learnings from a 12-month pilot, where four clear barriers were identified to successful implementation and the team eventually pivoted to redirect…

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The guide places a particular focus on reaching women smallholder farmers (SHFs) as a customer segment. It is designed to be used alongside WIN’s other learning products including a study on rural women’s financial behaviours. Click here to download the Rural Readiness Self-assessment Tool: EN or PT…

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This guide provides a structured approach that combines segmentation, inclusive materials, usability testing, capability-building across staff, and practical education to expand the reach and impact of products and services among women customers. Click here to download the Gender Inclusion Toolkit: EN or PT…

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