Case Studies: Building Markets for Better Nutrition

Case studies from the Millers for Nutrition coalition highlight practical approaches to strengthening markets and expanding access to nutritious foods through food fortification.

Food fortification is one of the most effective and affordable ways to improve nutrition at scale. But achieving consistent, high-quality fortification requires more than adopting standards and technology. It depends on markets where businesses have the incentives, capabilities, and partnerships to consistently produce nutritious foods.

Millers for Nutrition is a private sector-led coalition working across Africa and Asia to make food fortification easier, more rewarding, and more sustainable for food processors. The coalition brings together millers, industry partners, governments, development organizations, and technical experts committed to helping millers achieve food fortification excellence and improve access to nutritious foods.

By aligning the expertise, resources, and capabilities of partners across the food fortification ecosystem, Millers for Nutrition helps create the conditions for food processors to consistently meet national fortification standards while strengthening the market systems that enable large-scale food fortification to grow and endure. Coordinated by TechnoServe, the coalition demonstrates how market-based collaboration can improve nutrition at scale.

The following case studies, developed by Endeva as part of the coalition’s learning agenda, feature practical examples of how businesses, governments, and partners are tackling common barriers to food fortification. Together, they demonstrate that improving nutrition at scale depends on trusted partnerships, stronger markets, and commercially viable solutions that businesses are motivated to sustain.

These case studies capture practical, evidence-based insights from across the Millers for Nutrition coalition. They are designed for food processors, policymakers, development partners, and industry leaders seeking proven approaches to strengthening food fortification, strengthening market systems, and expanding access to nutritious foods.

Featured Case Studies

Private Sector Leadership

• Pioneering Fortified Staples in Bangladesh | ACI Foods
• Leadership Beyond Compliance | PT Bungasari Flour Mills
• Turning Fortification into a Brand Promise | Sunridge Foods
• Building Trust Through Quality | Kaleesuwari Refinery

Market Systems

• Creating an Open Market for Fortified Rice | ShyamaTara Rice Mills
• Turning Compliance into Competitive Advantage | Wasil
• Strengthening Demand Through Baker Engagement | Crown Flour Mills

Governance & Partnerships

• Building Trust Between Industry and Government | Bakhresa
• Strengthening Inspection Through Industry Collaboration | Wilmar Tanzania
• Managing Quality at Scale | Flour Mills of Nigeria

Interested in learning more? Visit https://millersfornutrition.com/