Joint Forces Sustainable Coffee Project

Huehuetenango is one of Guatemala’s key coffee growing departments, but low productivity and quality, combined with limited business knowledge, prevent farmers from earning their full income potential. TechnoServe, the Sustainable Trade Initiative, Counisa/Unicafe, and Coffee Care are implementing a sustainability program to overcome these challenges in Santa Barbara, Huehuetenango as part of Tchibo's Joint Forces!® framework. Through the project, TechnoServe staff will train 1,000 coffee farmers to sustainably increase their coffee yields and quality, and to control their costs through recordkeeping. The project will also build healthy market systems and service delivery models that help farmers to adopt and sustain best practices that can boost their farming businesses even after the project's end.