Reaching Rural Women as a customer segment: A readiness guide for Financial Service Providers in Mozambique

This guide provides a structured approach that combines segmentation, inclusive materials, usability testing, capability-building across staff, and practical educationto expand the reach and impact of products and services among women customers. It is centered around a toolkit that guides companies through each step.

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This guide provides a structured approach that combines segmentation, inclusive materials, usability testing, capability-building across staff, and practical educationto expand the reach and impact of products and services among women customers. It is centered around a toolkit that guides companies through each step.

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Low-income rural women in Mozambiqueare active economic agents. They farm, save,borrow, and invest in their business. Yet theformal financial sector has largely failed toreach them. This brief summarises findingsfrom 753 interviews with women smallholderfarmers (SHFs) across Nampula, Niassa, andZambezia provinces.

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