CASA Kenya Export Readiness Playbook
Exporting offers significant opportunities for Kenyan agri-SMEs — from accessing higher-value markets to building more resilient businesses. But where do you start?
The CASA Kenya Export Readiness Playbook, developed by TechnoServe with support from FCDO through the CASA programme, is a practical, step-by-step guide for agribusinesses considering entry into export markets.
📘 The Playbook outlines the full exporter journey:
🔹 Initial market assessment
🔹 Buyer engagement & pricing expectations
🔹 Certifications & product specifications
🔹 Logistics, financial planning & trial orders
🔹 Long-term buyer retention
