Retailer in Maputo, Mozambique from the WIN project

Making Markets Work for Women Entrepreneurs

Women in Business (WIN) is a five year program working to economically empower women in Mozambique by facilitating the development of market solutions for low income, entrepreneurial women, in partnership with the public and private sector.


More than three quarters of economically active Mozambicans are involved in small and informal businesses, 60% of whom are women. Despite their equal importance with male entrepreneurs, Mozambican women entrepreneurs have smaller businesses, employing fewer people; balance higher demands at home; and face discrimination and unequal access to networks and information.


The Women in Business (WIN) program is working to leverage the longstanding culture of female entrepreneurship in Mozambique to drive more inclusive economic growth in the country. To do so, the program uses the market systems approach, by creating partnerships with private sector companies, associates, and service providers, who can help create an inclusive, market-based solution for women.


WIN works to provide women with better access to equipment, financial services, quality products, and employment, while also providing capacity building and education on business management tools. WIN seeks to empower 10,000 women and increase the incomes generated by low-income women in Mozambique.

The five-year program began in 2018 with a plan to grow and evolve in Mozambique through the end of 2022.


The WIN program is financed by The Swedish International Development Cooperation Agency (Sida) and implemented by TechnoServe.

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