Making Markets Work for Women Entrepreneurs

Women IN Business: The Women IN Business (WIN) program helps women-led businesses to grow their incomes through better access to products, inputs, and services, while addressing gender inequality in commercial business. Through this market systems approach, WIN works in partnership with permanent market players - such as private sector companies, associations, service providers and regulators. Partners are carefully selected and new ways of working are tested before inviting other market players to replicate their success. This approach allows WIN to find sustainable, lasting, market-based solutions for women.

Examples of intervention areas include:

  • Access to Equipment: Women entrepreneurs need access to reliable equipment to be productive. WIN is helping companies that have equipment - from cold storage containers to sewing machines - to develop more inclusive models that reach lower-income women.
  • Financial services: Financial services are necessary for any growing business. Often, the discussion is heavily focused on credit. But payments (including cross-border), savings, and value-added services are also relevant. WIN is working with the financial services industry to understand the needs of women entrepreneurs and develop better tailored solutions for them.
  • Access to quality and convenient products: To sell high volumes, a retailer needs quality products. But in Mozambique, the lacking of knowledge transfer, fragmented transport systems, and reduced mobility make women retailers less efficient. WIN is working with distributors and transport providers to improve the supply of quality produce so that women entrepreneurs can focus on serving their customers.
  • Capacity building and tools: Improved business management can lead to higher incomes, but many women entrepreneurs do not have access to the right tools and training. WIN is looking at various sustainable methods to overcome this – including working with vocational colleges, facilitating the use of new tools or existing social media for business use, and working with larger-scale actors to incorporate training in their distribution models.
  • Artisanal craft: Production of textiles and garments has the potential to employ many women in Mozambique. The country is a major cotton producer, but is missing out on potential value-addition of its resource. We are working with partners to develop a role for women in artisanal production of cloth.

For more information, please visit: www.win-moz.org