Mexico
For more than a decade, TechnoServe has partnered with farmers, entrepreneurs, and companies across Mexico to create lasting economic opportunities.
Mexico is a country of profound contrasts—marked by robust economic potential, world-class corporations, and advanced research institutions, yet also by persistent inequality, particularly in rural regions and within the agricultural sector.
Despite the country’s economic diversity, many communities continue to face significant barriers: limited access to market information, scarce technical assistance, limited financing, and weak commercial connections. Most farms belong to smallholder producers managing very small plots of land, which restricts their participation in formal markets and inhibits income growth.
Using a business approach to development, TechnoServe works side-by-side with people in rural and marginalized communities, helping them build competitive enterprises, connect to growing markets, and steward natural resources for future generations. Our programs are designed to close structural gaps, strengthen value chains, and ensure that economic opportunities are both accessible and sustainable.
Hipólito Taine 144 Int: 188
Polanco V Sección
11560 Ciudad de México
Tel: +52-5552544577
See the impact
Projects
Smallholder Producer” Program – Walmart Mexico Foundation, PepsiCo Foundation, Niagara Cares (2011–2026)
A national initiative that equips horticultural farmers with the skills, market connections, and sustainable agricultural practices needed to thrive. By increasing yields, improving quality, and linking producers to major buyers, the program advances economic inclusion and resilience across rural communities.
Madre Tierra – Danone Mexico, Dantrade & Danone Ecosystem Fund (2019–2029)
In the strawberry-growing regions of Michoacán, TechnoServe strengthens livelihoods by improving production systems and creating reliable market linkages, while placing a strong emphasis on environmental stewardship through regenerative agriculture, responsible water use, and efforts to reduce carbon footprint.
-249 farmers and 629 farm workers supported
-Reinforcing 50% of Danone’s strawberry supply chain in Mexico
The program enhances productivity, income stability, and long-term sustainability for farming families, with a focus on helping farms to reduce water use and their carbon footprint.
Regenerative Agriculture Program – Unilever (2024–2026)
Promoting regenerative agricultural practices within Unilever’s global supply chain, including onion production in Tamaulipas, Mexico. This initiative improves soil health, reduces environmental impact, and enhances climate resilience while supporting larger producers to improve productivity and making the business case for regenerative practice adoption.
Potencia Tu Agroempresa (PTA)- Visa Foundation, (2024–2027)
Supporting more than 400 small and growing food-processing businesses across Mexico, Guatemala, and Colombia. Through tailored technical assistance and business acceleration strategies, entrepreneurs strengthen operations, expand market access, and scale sustainably.
NOVA Digital Hubs for Economic Development – The Coca-Cola Foundation (2024–2026)
A fully digital, remote initiative that broadens economic opportunities for underserved entrepreneurs in Mexico, Morocco and Nigeria —particularly women and youth.
– 3,000 entrepreneurs trained
– 15% average revenue growth per trained entrepreneur
Participants build digital skills, strengthen business models, and enhance their competitiveness in evolving markets.
Margarita Program – Danone (2011–2023)
A long-term effort to strengthen Mexico’s dairy value chain in Jalisco by improving productivity, access to technology, and linkages to formal markets. The program empowered small dairy farmers to increase revenues and build more competitive and resilient enterprises, and continues as a part of Danone’s business operations.
Impulso a la Producción Rural (2022)
Provided support to small-scale agricultural and livestock producers, as well as to families with backyard gardens, with the aim of improving crop yields and food production for self-consumption, under a sustainability and environmental stewardship approach. The program strengthened beneficiaries’ technical capacities and promoted changes in agricultural and livestock production practices.
Proyecto Sotol (2022-2023)
Trained and provided ongoing support to small entrepreneurs in the formulation and implementation of sotol productive projects, promoting the adoption of good practices in production, handling, and beverage traceability. The initiative contributed to strengthening productive knowledge and developing beneficiaries’ business skills.
Sustainable Prosperous Communities – USAID (2022–2025)
Strengthening the capacities of coffee, cacao, and dairy producers in Campeche, Chiapas, Oaxaca and Yucatan to adopt climate-smart practices, increase productivity, and connect to stable, higher-value markets. This program built the capabilities of local organizations and supported long-term sustainability and economic prosperity in rural communities.
Community Conservation Enterprises – World Wild Fund (WWF) (2022-2023)
As part of WWF’s Nature Pays initiative, TechnoServe supported Indigenous community enterprises in the Oaxaca basin to create income while protecting local ecosystems. This work demonstrated how conservation and economic opportunity can reinforce each other.
Caborca Aquifer Project – PepsiCo (2023–2024)
Supporting PepsiCo’s Positive Agriculture agenda by designing strategies to reduce water consumption and increase aquifer recharge in the Caborca watershed in Sonora. The project advances sustainable water management in a critically stressed region.
Blog Posts
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Regenerative Agriculture in Mexico: Sustainable Innovation for Impact
In Michoacán, Mexico, strawberry producers are getting hands-on training to increase production, access reliable markets, and grow fruit sustainably.
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In Mexico, Smallholder Farmers Begin the Journey Toward Regenerative Agriculture
In a region of Mexico where the plains meet the mountains, the land teems with life. Agriculture is embedded in the very fabric of life. Smallholder farmers here benefit from the area’s rich, high-quality soil, but earning a living off of the land can be difficult. Farmers tirelessly work the land in these mountains and…
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Breaking Paradigms and Boosting Sustainable Agribusinesses in Mexico
In Mexico, smallholder farmers are learning how to transform their farms into prosperous, sustainable agribusinesses with support from TechnoServe and Walmart Foundation Mexico.
Our Impact
Since 2011, TechnoServe’s work in Mexico has helped:
- Strengthening key agricultural value chains
- Improve producer productivity, incomes, and climate resilience
- Expand digital and in-person training for entrepreneurs
- Connect rural communities and small businesses to high-value markets
- Promote environmentally responsible and inclusive sourcing models
These achievements reflect TechnoServe’s commitment to market-based, scalable solutions that create lasting change.
Building a More Prosperous Future
TechnoServe Mexico continues to work alongside communities, businesses, and partners to expand economic opportunity and promote sustainable, inclusive growth. Together, we are building a future in which rural families and entrepreneurs can thrive and contribute to a more equitable and resilient economy.
Resources
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Transparencia 2024 (Mexico)
Learn More: Transparencia 2024 (Mexico) -
Transparencia 2022(Mexico)
Learn More: Transparencia 2022(Mexico) -
Transparencia 2023 (Mexico)
Learn More: Transparencia 2023 (Mexico)