Cocoa production began in Tanzania in the late 1960s, yet has not been significantly promoted or developed as a cash crop in the past 40 years. With global demand for cocoa rising and West Africa encountering challenges in its cocoa production, buyers have reconnected with Tanzania’s cocoa producers. TechnoServe, supported by a grant from Irish Aid, has trained more than 13,000 farmers to adopt good agricultural practices and seen production increases of greater of 50 percent. Sixty-six farmer business groups have been established and trained to process high-quality cocoa through better post-harvest handling, and many of these groups are now receiving price premiums of more than 20 percent above the prevailing market price. The cocoa exporters, input suppliers, and governments in cocoa-growing districts are serving as key partners for TechnoServe. TechnoServe has partnered with the national government and other stakeholders to develop a Tanzanian National Cocoa Development Strategy and will continue to the work with the industry to reach the Strategy’s targets. The current phase of the projects adopts a market systems facilitation approach and aims to increase government, input supplier, and exporter investment in farmer productivity to sustain the production improvements that TechnoServe and Irish Aid have helped to create.