Page 16 - Handbook on Food Fortification in Kenya

Raise the company’s Micronutrient deficiency leads
profile by helping create to underdeveloped mental
an image as innovative capacity, leading to non-attain-
and on the cutting edge ment of optimum brain
of processing technology performance

Expand market share and Vitamin A, iodine and iron are
consumer brand loyalty nutrients of concern world
through improved prod- wide. According to the World
ucts Bank, addressing the
deficiency of these nutrients
sustainably would cost
developing countries less than
0.3percent of its gross
domestic product(GDP).(4)
Failure to do so can result in a
depress a countries GDP by as
much as 5%.(5)

Contribute to the health
and productivity of the
national population and
receive recognition as a
good corporate citizen

Table 1. - Benefits of fortification

“4 - Web.worldbank.org,. ‘Nutrition - Enriching Lives: Overcoming Vitamin And Mineral
Malnutrition In Developing Countries’. N.p., 2015. Web. 11 Dec. 2015.

“5 - World Bank. Enriching lives: Overcoming vitamin and mineral malnutrition in developing
countries. Washington, DC: World Bank, 1994.”

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