Page 102 - Handbook on Food Fortification in Kenya

How can you forfeit the right to use the “Fortification” logo

1) If Standardization Mark is withdrawn;
2) If on subsequent visit consistent non-compliance is noted;
3) Where a product is banned;
4) If Ministry Of Public Health and Sanitation (MOPHS) communicates of any

non-compliance noted;
5) If MOPHS by directive advices KEBS to withdraw the permit; and
6) Where a firm contravenes the conditions for the permit.

Marketing of Fortified Foods about product quality and price. Through
In general, any good quality fortified food research specific concerns and those
product should not change consumer characteristics of fortified foods that are
acceptability. Ideally, fortification should most appealing to consumers can be
be invisible to the consumer. If possible, identified.
there should be no detectable difference
in the appearance, or sensory properties Marketing strategies differ according
of the fortified product, and the price to type of fortification.
should only be marginally higher. Color
and appearance, flavor and aroma, shelf For example: In a market the company
life, taste and mouth feel should not be markets to a specific group, say school or
affected. hospital feeding, within the requirements
set by government, school system, or
However consumers may be concerned organization that is purchasing and
about any changes to the traditional distributing the product like the World
foods. Added substances, even replacing Food Program (WFP). There is little need
those lost in milling, may raise concern for promotion since the fortification
about product quality. of the product would be specified by
Millers may be concerned about any the customer. The cost of fortification
higher production costs. Wholesale would be factored into the selling
fortified flour purchasers and re- price and would not be a constraint.
processors are usually very sensitive

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