Page 72 - Agri-Business Management Handbook

FURTHER READING

Morris, M., Schindehutte, M. & Allen, J.
(2005). The entrepreneur’s business model:
towards a unified perspective. Journal of
Business Research. No. 58, 726-735.

Zott, C., Amit, R. & Massa, L. (2011). The
Business Model: Theoretical roots, recent
developments and future research. Journal
of Management, May, 1-25.

REVIEW QUESTION

1. Review the JBK Agri-processors
business model and state;
(a) Its main weak points at start up;

(b) The improvements that were made
to the business model after
November 2010;

(c) The success factors for the JBK
business model;

(d) Additional strategies, which in your
view could lead to an improvement
of the business model.

2. Develop a business model to reflect
the activities that you undertake in your
business. Are there weaknesses in your
business model? How can your model be
improved?

15AGRI-BUSINESS MANAGEMENT HANDBOOK |