Page 23 - Agri-Business Management Handbook

Component of the strategic plan
Vision
Mission
Core values
Unique advantage (what we do best)
SWOT analysis
Strategic goals and respective objectives
Action plan for each strategic objective with key performance
indictors
Key risks and mitigation strategy
Implementation plan (on year by year basis)
Financial resources required to achieve the strategies

FURTHER READING
Charles, H., & Jones, G. (2012).
Strategic Management Theory:
An Integrated Approach.
Cengage Learning.

Lamb, R. (1984). Competitive
strategic management.
Engelwood Cliffs: New Jersey.
Michael, P. (1996). What is
Strategy? Harvard Business
Review.

18 | AGRI-BUSINESS MANAGEMENT HANDBOOK