Page 13 - Agri-Business Management Handbook

Enhancing the business model’s Effectiveness

The assumptions used in building the model are based
on facts and evidence;
The components of the business model are explicitly
defined;
Resources are devoted to the critical success factors
identified in the model;
It is focused on the competitive advantages of the firm
and focuses it on the customer and the product;
It is focused on the eventual results.

FURTHER READING
Morris, M., Schindehutte,
M. & Allen, J. (2005). The
entrepreneur’s business model:
towards a unified perspective.
Journal of Business Research.
No. 58, 726-735.

Zott, C., Amit, R. & Massa,
L. (2011). The Business
Model: Theoretical roots,
recent developments and
future research. Journal of
Management, May, 1-25.

8 | AGRI-BUSINESS MANAGEMENT HANDBOOK