Request for Proposal: Predictive analytics for driving individual online donations.

TechnoServe’s Digital Marketing team is looking for a data & analytics partner to perform advanced and predictive analytics to help TechnoServe better understand what drives donation revenue and how to optimize our marketing efforts over time. The contractor will: Develop a marketing attribution model and a predictive donor journey map; optimize creative assets; and develop custom GA4 reports and conduct team training on how to create custom reports. See details in the PDF.