Photo of the Week: Guatemalan Juice Business Bears Fruit

January 10, 2014

TechnoServe helped Mónica Jacinto and the other women behind Kask’i increase their sales and create a better future for their families.

Mónica Jacinto once struggled to support herself and her four children. After her husband left, she sometimes went without food so that her children could eat. Determined to become financially independent, she joined an association of women from Guatemala’s San Lucas Tolimán region. Together they started producing fruit juices using a simple blender and formed the business Kask’i.

TechnoServe helped the women of Kask’i improve their business and marketing skills, acquire better equipment and reach new markets. After working with TechnoServe, the business increased its production and began selling their product for a better price. The added income has helped Mónica provide her children with better food, clothes and an education without borrowing money or sacrificing her own well-being.

Learn more about our work with Kask’i.

 

Related Blog Posts

 

In Puerto Rico, Coffee is Making a Comeback

In Puerto Rico, Coffee is Making a Comeback

We spoke with TechnoServe’s new coffee program manager for Puerto Rico about his background in coffee, his plans to revive the industry, and the biggest challenges he foresees.

5 Reasons to be Hopeful About the Future of Coffee

5 Reasons to be Hopeful About the Future of Coffee

To celebrate National Coffee Day, TechnoServe shared insights and stories about the smallholder farmers who grow this transformative crop and the impact coffee has had on their daily lives.

Coffee Consumer Spotlight: Honduran Coffee

Coffee Consumer Spotlight: Honduran Coffee

In the third part of our coffee consumer spotlight series, we are highlighting the unique profile of coffee from Honduras. Through the MAS program, TechnoServe is working to improve the competitiveness of Honduran coffee farmers by offering targeted training and support in all aspects of the coffee value chain.