Together with our partners, TechnoServe is helping to grow strong markets that create opportunities for enterprising people in the developing world.

Promoting Rural and Eco-Tourism

In 2003, with support from the Ford Foundation, TechnoServe began identifying opportunities in the tourism sector. Our tourism industry strategic plan was developed by a pro-bono McKinsey & Company team, who identified eco-tourism as the segment with significant growth potential and where TechnoServe’s expertise could add the most value.