Strengthening the Coffee Value Chain

TechnoServe in partnership with McDonald’s has developed a four-year initiative to train 12,000 farmers on sustainable agriculture practices and improve wet mill practices. The farmer training modules cover all sustainable agronomy practices as well as environmental issues and ethical labor management, thereby increasing production while helping farmers to protect the environment and mitigate the effects of climate change. By the end of the fourth quarter the project surpassed the basic targets, including 14,000 farmers trained compared to the target of 12,000 , coffee yield increase of 35 percent, and other crop yield increase of 40 percent. We are currently exploring the possibility that donor McDonald's might purchase coffee from the participating farmers, which would greatly affect the income increase results