New Markets for Ethnic Products

TechnoServe helped small businesses export ethnic products to the sizable market of Salvadorans living in the United States. We worked with nine companies to improve their production, processing and export of traditional products such as pastries, frozen fruits, cheeses and other food items. The program also benefited rural farmers who produce the source materials needed by these companies. In addition, TechnoServe helped Salvadorans capitalize on remittances, which account for nearly 20 percent of the GDP, but are rarely used to fuel the growth of small and medium enterprises (SMEs), the key drivers of economic development. TechnoServe partnered with local and international microfinance institutions to identify ways to leverage remittances for this purpose.