Expanding Market Opportunities for Smallholder Vegetable Farmers

TechnoServe, in partnership with a leading global retain chain, has developed an innovative model enabling vegetable farmers to sell directly to large retailers. Training and collection centers are managed by lead farmers and provide a channel for farmer training and direct procurement. So far, over 10,000 smallholder fruit and vegetable farmers have received training to improve their yield and quality, of which 50 percent are women.