Engaging Rural Women through Maize Mills
Moageiras Milénio de Moçambique (MMM) is a registered company in Mozambique, headquartered in Nampula Province, with business operations planned throughout the northern provinces of the country. MMM’s goal is a profitable social franchise of maize mills delivering reliable, affordable milling services and a range of affordable, nutritious foodstuffs. Moreover, since village mills are often centers of community dialogue and activity, there is an untapped opportunity to add value for rural consumers, most of whom are women, through innovative services and products. Franchise mills may select from several pre-designed product and service lines, including poultry feed and extension services, flour production and sales, and operation of a small shop in addition to traditional milling and hulling services. MMM will directly provide nationwide marketing and brand management; extensive business, financial and technical guidance; and continuous product development and distribution from its research and development headquarters in Nampula. It will also work closely with selected franchisees to secure financing and equipment through pre-negotiated relationships with banks and preferred vendors.