TechnoServe introduced its successful business plan competition model to help Bolivia's up-and-coming entrepreneurs turn good ideas into thriving, growth-oriented businesses. The program focuses on small and medium businesses that benefit people at the bottom of the economic pyramid by generating jobs and markets while also increasing the supply of high-quality, affordable goods and services. There will also be an emphasis on businesses in the fields of tourism, agriculture, health, housing, basic services and information technology. Business plan competitions have been proven to cultivate and foster innovation and new business ideas. TechnoServe also provides after-care services to its business plan competition participants and winners, as well as seed capital for the projects that create the highest social impact.