Analyzing Markets for New Opportunities

TechnoServe has conducted market assessments and strategic plans for stakeholders in a number of Nigerian industries, including edible oils and cassava. For example, Unilever engaged TechnoServe to analyze the business case for Allanblackia, a tree whose seeds can be used to produce vegetable oil. TechnoServe identified areas of opportunity for Allanblackia, and developed a model for a five-year program to help kick-start its commercialization. Nigeria is the world’s largest cassava producer, and yet for various reasons, it is one of the least profitable. Nigeria’s ministry of agriculture enlisted TechnoServe to assess possible models for cassava marketing organizations and develop an implementation plan for the model recommended by the organization.