The Accelerating Women Entrepreneurs in South African Metros (AWESAM) program aims to increase the economic participation of urban women and youth in the South African economy by converting subsistence-based businesses into high-growth and competitive ventures. AWESAM, which began in 2013, aimed to support 30 entrepreneurs through mentorship, business development services and access to finance to improve their small businesses. In late 2014 through late 2015, Citi Foundation supported TechnoServe in implementing a second phase of the program, AWESAM II. The project supported 83 business through business plan validation, individualized business advisory services and access to finance. Graduating businesses reported an increased financial benefit of over $125,000.