Video: How We Work
August 18, 2015
See how TechnoServe’s market-based approach works to advance industries and transform millions of lives.
The lasting impact that TechnoServe helps create is easy to discern: thriving farms and businesses, higher incomes, new jobs, and a brighter future for families and communities.
Explaining how this transformation takes place can be less straightforward. We frequently hear the question: “How does TechnoServe work?”
While each project is tailored to the challenges and opportunities at hand, our work is governed by a core approach. We help grow strong markets that create income, jobs and wealth for poor people in the developing world. Our programs address market inefficiencies in three primary ways: developing capacity, strengthening market connections and improving the business environment.
Our new video takes a closer look at this proven approach and how we applied it to the cashew industry in Mozambique. Through a rigorous market analysis, we identified a promising business model and worked with players across the market system – from farmers and processors to exporters and international buyers – to catalyze a competitive cashew industry. With this support, Mozambique went from processing zero cashews fifteen years ago, to becoming the largest exporter of processed cashews in Africa today.
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