Video: Fruits of Rural Empowerment

March 14, 2014

Meet Mama Njeri, a natural leader who is inspiring and mentoring fellow mango farmers in rural Kenya.

Margaret Kungu – a mother, mango farmer and cooperative leader in Sagana, Kenya – is fondly known as Mama Njeri in her community. Working with TechnoServe and Coca-Cola, Mama Njeri received training in better farming practices that helped her increase her mango yields despite dry conditions.

“Mama Njeri’s farm, it has been a motivation to many farmers,” says TechnoServe senior business advisor Isaiah Kirema. “She is able to train them and actually show them that it can be done.”

Project Nurture, a partnership with The Coca-Cola Company, the Bill & Melinda Gates Foundation and TechnoServe, is helping to seed this type of rural empowerment across Kenya and Uganda. The four-year program aims to help more than 50,000 small-scale fruit farmers, 30 percent of whom are women, double their incomes.

As a participant in Project Nurture, Mama Njeri is one of 5 million women entrepreneurs Coca-Cola aims to empower by 2020 through its 5by20 program. Learn more about Mama Njeri and other women who are overcoming barriers to succeed in business.