Video: Fruits of Rural Empowerment
March 14, 2014
Meet Mama Njeri, a natural leader who is inspiring and mentoring fellow mango farmers in rural Kenya.
Margaret Kungu – a mother, mango farmer and cooperative leader in Sagana, Kenya – is fondly known as Mama Njeri in her community. Working with TechnoServe and Coca-Cola, Mama Njeri received training in better farming practices that helped her increase her mango yields despite dry conditions.
“Mama Njeri’s farm, it has been a motivation to many farmers,” says TechnoServe senior business advisor Isaiah Kirema. “She is able to train them and actually show them that it can be done.”
Project Nurture, a partnership with The Coca-Cola Company, the Bill & Melinda Gates Foundation and TechnoServe, is helping to seed this type of rural empowerment across Kenya and Uganda. The four-year program aims to help more than 50,000 small-scale fruit farmers, 30 percent of whom are women, double their incomes.
As a participant in Project Nurture, Mama Njeri is one of 5 million women entrepreneurs Coca-Cola aims to empower by 2020 through its 5by20 program. Learn more about Mama Njeri and other women who are overcoming barriers to succeed in business.
Related Blog Posts
In Nairobi, volunteers from Citibank mentored young shopkeepers participating in the PAYED program, giving expert advice to help them build profitable enterprises for a better future.
Making the most out of a patch of land, smallholder farmers in Karnataka, India are adopting integrated farming systems to sustain themselves and the environment.
In East Africa, a "make-over" style reality television show is providing millions of farmers with top-notch agricultural information. In a recent episode, TechnoServe's own Charles Murage, a business advisor for the YieldWise program, made his TV debut, giving tips to reduce postharvest loss on mango farms.