Video: Fruits of Rural Empowerment

March 14, 2014

Meet Mama Njeri, a natural leader who is inspiring and mentoring fellow mango farmers in rural Kenya.

Margaret Kungu – a mother, mango farmer and cooperative leader in Sagana, Kenya – is fondly known as Mama Njeri in her community. Working with TechnoServe and Coca-Cola, Mama Njeri received training in better farming practices that helped her increase her mango yields despite dry conditions.

“Mama Njeri’s farm, it has been a motivation to many farmers,” says TechnoServe senior business advisor Isaiah Kirema. “She is able to train them and actually show them that it can be done.”

Project Nurture, a partnership with The Coca-Cola Company, the Bill & Melinda Gates Foundation and TechnoServe, is helping to seed this type of rural empowerment across Kenya and Uganda. The four-year program aims to help more than 50,000 small-scale fruit farmers, 30 percent of whom are women, double their incomes.

As a participant in Project Nurture, Mama Njeri is one of 5 million women entrepreneurs Coca-Cola aims to empower by 2020 through its 5by20 program. Learn more about Mama Njeri and other women who are overcoming barriers to succeed in business.

 

Related Blog Posts

 

Market Linkages and Value Chain Interventions Bring Hope to India’s Remote Communities

Market Linkages and Value Chain Interventions Bring Hope to India’s Remote Communities

In India, Technoserve is working in remote villages to directly connect them with formal markets for the first time, creating a sustainable, prosperous value chain for indigenous non-timber forest products.

From Produce to Profits: How Mobile Technology Is Strengthening the Livelihoods of Spinach Growers

From Produce to Profits: How Mobile Technology Is Strengthening the Livelihoods of Spinach Growers

In East Africa, TechnoServe is testing innovative models for creating a profitable agribusiness that builds wealth in small farming communities. For smallholder farmers in Kenya, an out-grower model integrating information and communication technology has the potential to double their incomes.

Women Entrepreneurs Face Unique Challenges

Women Entrepreneurs Face Unique Challenges

In June, TechnoServe convened a panel of women entrepreneurs to discuss ways to build success for women in business, from Silicon Valley to Kenya.