Video: From Farm to Market

July 11, 2014

A tomato farmer in South Africa builds a sustainable business with TechnoServe’s assistance.

Phindile Nkosi struggled for years to earn a sustainable income from her 3-hectare farm in Steynsdorp, South Africa. “We were selling to the local markets and our tomatoes were … poor quality,” she recently told CCTV Africa.

But after working with TechnoServe, Phindile learned how to run her farm more efficiently and produce higher quality tomatoes. She now sells her produce at a better price to a variety of markets, including the large South African retailer Woolworths.

With support from the Ford Foundation and the Jobs Fund, TechnoServe is helping emerging farmers in South Africa like Phindile increase their incomes. We’re working with vegetable growers to improve farming practices, create business plans, access financing and connect to new and larger markets.

Phindile was able to sell 6 metric tons of tomatoes from her last harvest to Woolworths, representing 10 percent of her total yield. The additional income has allowed Phindile to build a new brick house for her family and send all her children to university. She is also working to expand operations on her farm, which now employs 12 people.

Watch the video to learn more about Phindile’s success.

 

Related Blog Posts

 

“Turning Problems into Opportunities”

“Turning Problems into Opportunities”

As 11 million young people enter the African workforce each year, the STRYDE program is training schools to give students the tools and the confidence they need to create their own jobs through innovative enterprise development.

Connecting Technical Expertise Online – A Sweet Recipe for Fighting Food Insecurity

Connecting Technical Expertise Online – A Sweet Recipe for Fighting Food Insecurity

Continents apart, a bakery owner in Kenya and a food scientist in Minnesota team up to develop delicious new products that boost nutrition for local communities.

Honduran Coffee Farmers Taste Success

Honduran Coffee Farmers Taste Success

After battling leaf rust on his coffee farm in Honduras, Oscar Ramirez won 2017's Cup of Excellence competition and broke records for Honduras's coffee sector after applying best practices he learned from TechnoServe's MAS program.