Video: From Farm to Market

July 11, 2014

A tomato farmer in South Africa builds a sustainable business with TechnoServe’s assistance.

Phindile Nkosi struggled for years to earn a sustainable income from her 3-hectare farm in Steynsdorp, South Africa. “We were selling to the local markets and our tomatoes were … poor quality,” she recently told CCTV Africa.

But after working with TechnoServe, Phindile learned how to run her farm more efficiently and produce higher quality tomatoes. She now sells her produce at a better price to a variety of markets, including the large South African retailer Woolworths.

With support from the Ford Foundation and the Jobs Fund, TechnoServe is helping emerging farmers in South Africa like Phindile increase their incomes. We’re working with vegetable growers to improve farming practices, create business plans, access financing and connect to new and larger markets.

Phindile was able to sell 6 metric tons of tomatoes from her last harvest to Woolworths, representing 10 percent of her total yield. The additional income has allowed Phindile to build a new brick house for her family and send all her children to university. She is also working to expand operations on her farm, which now employs 12 people.

Watch the video to learn more about Phindile’s success.

 

Related Blog Posts

 

5 Reasons Why Nuts Are a Secret Weapon in the Fight Against Poverty

5 Reasons Why Nuts Are a Secret Weapon in the Fight Against Poverty

For National Nut Day, we are celebrating some of the top ways that nuts offer an all-in-one solution to creating lasting, inclusive change for families and economies around the world.

World Food Day: Increasing Food Crops and Incomes in India

World Food Day: Increasing Food Crops and Incomes in India

The Kellogg Company and TechnoServe are helping smallholder farmers increase yields of wheat, soy, and other food crops for a more profitable and food secure future.

Women-led Farms and Producer Organizations are Recreating the Litchi Value Chain in India

Women-led Farms and Producer Organizations are Recreating the Litchi Value Chain in India

In honor of International Day of the Rural Woman, we are celebrating Geeta Devi and the women of Muzaffarpur, who trained to improve their farming businesses, increase their yields, and negotiate better contracts for a more transparent and profitable value chain.