Photo of the Week: Guatemalan Juice Business Bears Fruit

January 10, 2014

TechnoServe helped Mónica Jacinto and the other women behind Kask’i increase their sales and create a better future for their families.

Mónica Jacinto once struggled to support herself and her four children. After her husband left, she sometimes went without food so that her children could eat. Determined to become financially independent, she joined an association of women from Guatemala’s San Lucas Tolimán region. Together they started producing fruit juices using a simple blender and formed the business Kask’i.

TechnoServe helped the women of Kask’i improve their business and marketing skills, acquire better equipment and reach new markets. After working with TechnoServe, the business increased its production and began selling their product for a better price. The added income has helped Mónica provide her children with better food, clothes and an education without borrowing money or sacrificing her own well-being.

Learn more about our work with Kask’i.

 

Related Blog Posts

 

A Mother-Daughter Team Expands Nanny Services in El Salvador

A Mother-Daughter Team Expands Nanny Services in El Salvador

Graciela Barrientos is working with her mother Elsa to build a successful childcare provider and training service in El Salvador.

A Gap in The Market: How Coffee Tasting Helps Honduran Women

A Gap in The Market: How Coffee Tasting Helps Honduran Women

TechnoServe staff identified a gap in coffee supply chain in Honduras, and used the opportunity to improve economic outcomes for women.

Addressing Youth Unemployment in Latin America

Addressing Youth Unemployment in Latin America

By engaging youth in entrepreneurship and agriculture, TechnoServe is working to create sustainable growth in the region.